SEO stands for Search Engine Optimization . It is the process of optimizing a website and its content to improve its visibility and ranking in search engine results pages ( SERPs ) for specific keywords and phrases .
The goal of SEO is to increase organic traffic to a website by improving its relevance and authority in the eyes of search engines like Google , Bing, and Yahoo . The process involves optimizing various elements of a website such as its content , structure , and HTML code to make it more appealing to search engines .
There are various techniques used in SEO , including on-page optimization ( optimizing website content , titles , descriptions , and internal links ), off-page optimization (building backlinks from external websites) , and technical optimization (optimizing website speed , mobile-friendliness , and security) .
SEO is an important aspect of digital marketing and can help businesses to increase their online visibility , reach their target audience, and generate more leads and sales .
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